A Copywriter, Graphic and Web Designer
Author About and Books Page
01.
Who is the client?
John McDonald is a children's author with a passion for telling stories that spark the imagination of kids everywhere. John was getting ready to release his second book and was expanding his website ahead of the launch.
02.
What was the challenge?
John needed a new "Books" page and a re-write of his About page that would create excitement and interest and ultimately lead to conversions.
03.
What was the solution?
I crafted a compelling and heartwarming "About" page for John, focusing on his passion for storytelling and the emotional connection between parent and child. The rewrite invites readers to connect with John through his authenticity, his personal story, and his goal of inspiring creativity in children through his books, and appeals to parents' desire to bond with their children. I followed this section up with social proof, curating from Amazon verified customer reviews.
For John's "Books" page, I focused on writing copy that was as engaging and whimsical as his stories, re-emphasizing the power of imagination and the joy of reading, making it easy for parents to feel confident in their decision to buy one of John's books.
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